Global IoT Accelerator applications are open now!

Applications Close July 16, 2017!


We're a little different... 

We focus on short-term milestones while taking a long-term view on building a profitable business. Some specific differences:

  • Multi-disciplinary approach to product development with an emphasis on user-testing early and often. 

  • We work everywhere. Our digital-first approach enables you to stay in market with your users and come to Shenzhen when it makes business sense to do so.

  • Balance working on business with your technical product work. With equal emphasis on best business practices, marketing, brand building, cash flow planning, and product, the Brinc Global IoT program sets you up for long-term success. 

  • Aligned for the long haul with 3% equity on a cashless basis.

Accelerator program layout_final-04.jpg

RAMP UP: MONTH 1

Selected teams join for a 4 week digital group sprint. By the end of the month you will have:

  • Pre-BOM logic and features mapped

  • A vetted, R&D-stage financial model

  • Weekly office hours with our in-house product market fit team

At the end of the four weeks, up to four teams will move on to the next phase.

FULL ACCELERATION: MONTHS 2-4

We work with up to four teams at a time to ensure we can provide our best support, minds and resources.

  • Full access to our connected hardware curriculum. Go at your pace and hone in on the materials and tools that are relevant to your stage and goals.

  • Weekly 1:1 with our in-house experts.

  • Monthly group sessions with the full Brinc team from pre-product market fit through retail and distribution so you can ensure you're building for long-term success.

SUSTAINED SUPPORT: MONTHS 4+

It's just the beginning. As part of the Brinc family, the door is always open.

  • Brinc global founder community at your fingertips and monthly meet ups to share learnings and insights.

  • Continued access to the our program perks, including Brinc Studio and Brinc Growth access and discounts.

  • Hong Kong and China landing pad for those manufacturing trip sprints. We love hosting our founders!

Resources to boost Your SPRINT

Tailored Education: We have learned a lot over the past several years working in tech and IoT in particular. We've distilled it all into an online education platform specially built for connected hardware founders. Combining Lean Startup methods, product development, manufacturing in China, our collective learnings having worked with hundreds of founders from concept to crowdfunding, and 40 years of distribution experience, our education platform is there for you to learn and apply at your own pace.

ToolsAs a hardware founder, we know your to do list is long! That's why we've built dozens of tools and templates to help take steps out of the process and help you move more quickly and efficiently. From cash flow models to BOM tools to branding templates, the Brinc toolbox helps you level up faster than the competition. 

Weekly Office Hours: We put the time in together. Weekly 1:1 office hours with our in-house experts are available for you to ask the hard questions, brainstorm and push through the challenges together.  

Monthly All-Brinc Office Hours: Each month, we get together as a group: your team and the Brinc Accelerator, Studio and Growth teams to zoom out and take a 360 degree view of your progress and plans. The all-hands helps ensure that the work you are doing today is honed for the stages ahead, including R&D, mass manufacturing, and retail and distribution.

Mentor and Vendor Network: Our mentor and vendor network is a carefully selected group of experts ranging from design gurus to hardware founders to startup-friendly manufacturers to retailers. We rely on this network for precise, just-in-time guidance for our founders. 


Resources That Last

A Team to Grow With YouBuilding hardware means vetting and managing a long list of vendors and suppliers, starting critical relationships often from scratch. We can grow with you, from turning on mass production with our Studio team, to ramping up retail distribution with Brinc Growth. It’s all in the Brinc family.

Quarterly All-Brinc Office Hours: After the program sprint, our All-Brinc team continues to be available for 360 check-ins to help you track for long-term success on a quarterly basis. Most of our teams have found this to be invaluable as they scale up and encounter new challenges. 

Global Community: Join our community of global founders across three continents. With regular gatherings and a digital community, share advice, ask questions and gain support from founders who are in the trenches with you.

Landing Pad in Hong Kong and ChinaWhether it’s during the accelerator sprint or months later when you’re ready to ramp up manufacturing, you have a place to call home with fellow hardware founders and our team in Hong Kong and Guangzhou.

Perks: As a Brinc company, you have access to free services and discounts valued at over $500k from a wide variety of service providers to make your IoT business run from accounting to cloud storage to online payments to distribution and logistics providers. 

Partners/Perks

 

Apply Now

 

Your Team

Hilary Szymujko As Head of Program at Brinc, Hilary spearheads the platform’s knowledge initiatives, investments and portfolio development. Leveraging her experience working with hundreds of founders across three continents to learn, fundraise and grow with Seedcamp, Swire Properties’ blueprint, and now Brinc, she leads efforts to source the best founders and key partners to join Brinc for them to continue to thrive.

Hilary Szymujko

As Head of Program at Brinc, Hilary spearheads the platform’s knowledge initiatives, investments and portfolio development. Leveraging her experience working with hundreds of founders across three continents to learn, fundraise and grow with Seedcamp, Swire Properties’ blueprint, and now Brinc, she leads efforts to source the best founders and key partners to join Brinc for them to continue to thrive.

Nick Ramil As a founding team member of Brinc and Head of Validation, Nick helps startups who are creating great products secure the right visibility and distribution channels. Through crowdfunding he has raised multi-millions (USD) for multiple hardware projects and built successful businesses in various industries, from import/export coupled with distribution to product development. Prior to Brinc, Nick founded EnterChina, the #1 private online community for doing business with China.

Nick Ramil

As a founding team member of Brinc and Head of Validation, Nick helps startups who are creating great products secure the right visibility and distribution channels. Through crowdfunding he has raised multi-millions (USD) for multiple hardware projects and built successful businesses in various industries, from import/export coupled with distribution to product development. Prior to Brinc, Nick founded EnterChina, the #1 private online community for doing business with China.

Jessie Lam As Head of Finance, Jessie advises Brinc portfolio companies on all financial matters including cash flow, fundraising and financing strategies. Prior to joining Brinc, Jessie was a New York-based financial specialist who spent the past 11 years managing valuation risk in the banking industry and is a licensed CPA. Jessie is also an active tech investor in Hong Kong and provides financial expertise and input to founders to aid in their business growth and development plans. 

Jessie Lam

As Head of Finance, Jessie advises Brinc portfolio companies on all financial matters including cash flow, fundraising and financing strategies. Prior to joining Brinc, Jessie was a New York-based financial specialist who spent the past 11 years managing valuation risk in the banking industry and is a licensed CPA. Jessie is also an active tech investor in Hong Kong and provides financial expertise and input to founders to aid in their business growth and development plans. 

Heriberto Saldivar Massimi As Technical Head of Reimagine Drone, Heriberto leads Brinc’s drone program and incubator in Barcelona. In addition to driving the technical vision for the program he works closely with Reimagine Drone startups to ensure they get access to the latest drone platforms and technologies to develop commercially viable services and applications for global markets.

Heriberto Saldivar Massimi

As Technical Head of Reimagine Drone, Heriberto leads Brinc’s drone program and incubator in Barcelona. In addition to driving the technical vision for the program he works closely with Reimagine Drone startups to ensure they get access to the latest drone platforms and technologies to develop commercially viable services and applications for global markets.

 

How does Brinc evaluate startups for the accelerator?

We back founders first, companies second. While Brinc evaluates each founder and team on a case-by-case basis, there are some characteristics that are favorable:

  • 2 cofounders. The right balance between background, flexibility, and effectiveness.
  • Teachable and open minded. You will learn a lot in a short period of time, it helps to be curious.
  • Pre-crowdfunding or pre-digital launch. Once you have crowdfunded, you have locked-in features, price and timeline.
  • A functional prototype. This shows you have put some action and thought into your solution.
  • Grit and determination. There’s a challenging road ahead. The right attitude goes a long way.
  • 6+ months runway. This allows us to focus on building the business, not just fundraising, during the program. 

What is the difference between month 1 (ramp up) and months 2-4 (full acceleration) of the program?

We want to make sure the fit is right for both you and us. The first month is designed with this in mind. 

During the first month we will run through materials and tools aimed to set you up with a pre-launch financial model, perform valuable market research and product logic. We'll have weekly office hours and Brinc All-Hands. If for any reason either you or Brinc decide not move forward together within this first month, no problem. No questions asked (though we'd love the feedback) and no equity taken. 

After the first month, up to four teams will be selected based on progress to move forward with Brinc accelerator for another 3 months and the full Brinc offer - our tools, education, perks, and so on - will be available. 


Why does Brinc hold equity positions in teams participating in the accelerator?

Equity allows us to be aligned for the long haul. This means we're motivated for you to succeed well beyond the 4-month sprint and will work hard for us to both win. 


What are the legal terms?

We use an option agreement for 3% fully diluted at the time of signing. We set the share strike price based on your last external valuation and have the shares allocated, but not issued, when you join Brinc. This means we will be diluted with other shareholders upon future fundraising. We ask for basic rights including information rights. 


Can I work with Brinc Studio and Brinc Accelerator at the same time?

Yes! As a Brinc Accelerator team, you will receive discounted rates from Brinc Studio. You will need to meet the basic requirements for Studio though - we don't want to waste your time if you're not ready to work with the Studio team yet. 


What is the application process?

We have multiple application intakes each year. First, you apply online via AngelList or F6S before the given deadline. After applications close, we get reviewing. Our review team includes technical and business-oriented team members. If the application looks like a good fit, we will then arrange for a phone call with our senior team members to learn more. If all signs point to go, we'll send across the option agreement for signature and look forward to the Ramp Up! The whole process will take less than four weeks from the close of applications. 

We can’t take everything on.  We only take on the companies we really believe we can create value for.


When can I apply to Brinc?

Multiple times a year! Stay tuned with our newsletter for updates on the next application cycle. 


Can I work in Hong Kong or Guangzhou for any part of the Sprint?

Yes - in fact, we love having founders work from our spaces in Hong Kong or Guangzhou. It's incredible how fast we can move when we're physically together. 

It's not required though - we encourage you to be where it makes business sense for you to be. That might mean staying in market or city hopping.


Am I required to be in HK for any part of the program?

Nope. We work digitally and across timezones. Thank you, technology! 


How much funding should I have before joining Brinc?

Teams applying to Brinc should ideally have at least 6 months of runway from the start of the program. This enables us to focus together on building a great product and business, not just prepping for pitching (we do that too, though). 


What is expected of me during the program?

We expect founders to be full-time on their project and make the most of the Brinc resources, including our time. This means taking advantage of the office hours, being prepared and bringing your all. We'll meet you half way. 


What can I expect after the Sprint?

After we've completed the 4-months sprint, you'll still be a part of the Brinc family. This means the Brinc founder network, vendors, perks, quarterly Brinc-All hands and space when you're in town are available to you. This is why we take equity - so we can be with you through scale.


How does the mentor network work?

Our mentor program is not like most other accelerator programs. It's tight-knit, deeply specialised and available for discrete and specific instances. We think this is a good thing. It means you get highly tailored advice from the best people we know in the industry, precisely when it's relevant.