The Method To Our Madness

Building a connected hardware company goes well beyond prototyping. Rapid, informed and iterative user testing, early stage traction and building for mass-manufacturing and long-term business scalability and core objectives for pre-launch hardware founders.

Our program operates with three pillars: education and tools, hands-on support and a deep operator network. We are digital and global so you can stay near your market while leveraging the product development speed and know-how of Shenzhen. 

Tactical Education and Tools

Focused on product validation and critical early market traction for connected hardware businesses, our sprint-oriented learning program gets you well-positioned for scaling your business, mass production and fundraising.

Learn and have access to specialised tools for hardware startup accounting, product design and prototyping, user testing and traction, go to market strategies and more.

Hands-On Support

You could say it’s ultra-hands on support. Our bench of global experts support you through the sprint with weekly 1:1 office hours and feedback, and regular sessions with your team and the Brinc Growth, Studio and Accelerator teams to make sure you’re tracking for short term growth, and long term success.

Aligned With Equity

While funding is important, we've learned that most often it's not the biggest hurdle for early stage IoT founders. Technical feasibility issues, inability to commercialise and spinning wheels (and spending cash) in prototyping and R&D are where we see most hardware founders hitting the wall. 

Our aim is to provide support and value in the best way we can. We focus on helping founders over these hurdles efficiently and staying lean. 

For teams joining our accelerator, we ask for 3% equity on a cashless basis. Simple.