The hospitality industry generates significant waste while facing increasing pressure to improve operational efficiency, strengthen supply chains, and reduce environmental impact.

Building on last year's theme of sustainability in food, Rosewood Seeds expands its focus to reducing waste across hospitality's food and beverage (F&B) value chain. This year's program seeks innovations that go beyond food waste to address packaging waste, single-use plastics, by-product utilisation, resource efficiency, and other waste streams that can help create more circular F&B operations.

Last year, we reviewed more than 100 startups developing innovative solutions across the food and beverage value chain. While many demonstrated strong potential, we also saw a common challenge: promising innovations often remain hyper-localised and lack the industry access needed to scale.

Recognizing the opportunity to further support these entrepreneurs by giving the visibility they deserve, Rosewood Seeds was created to bridge that gap. The program connects promising startups with hospitality operators, experienced mentors, investors, and strategic partners, helping practical innovations move closer to real-world implementation