Rosewood Seeds 2026

A Global Platform for F&B Waste Innovation

Access the funding, mentorship, industry expertise, and strategic partnerships to help scale solutions that reduce waste across hospitality's food & beverage value chain.

Apply by September 14, 2026

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Overview

Hospitality has always been about creating exceptional experiences. Today, delivering those experiences also means using resources more responsibly and sustainably.
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Culminating in a virtual pitch day at the end of October 2026, Rosewood Seeds will showcase eight selected early-stage startup entrepreneurs as they present their innovative solutions to a panel of industry experts and senior leaders from Rosewood Hotel Group. Powered by Rosewood Foundation and Brinc, and supported by Rosewood Hotel Group, Rosewood Seeds focuses on championing innovative solutions to reduce waste across the food and beverage value chain through the following focus areas:

Focus Areas

Food Waste
Reduction
Tackling food loss and waste across the food and beverage value chain, from sourcing and preparation to storage, distribution, and consumption.
Sustainable
Packaging
Exploring ways to make food and beverage packaging more sustainable, while considering its environmental impact across its lifecycle.
Supply Chain
Efficiency
Building more efficient, resilient, and transparent food and beverage supply chains that support better resource use and long-term sustainability.
AgTech
Innovation
Advancing agriculture innovation through more resilient and sustainable food production and sourcing, while improving efficiency across the agricultural value chain.
Circular Economy
Solutions
Enabling more responsible use of resources across food and beverage, with a focus on reducing waste and extending the value of materials and resources.

Reimagining a More Sustainable Future for
Food and Beverage Value Chain

At Rosewood, we believe that hospitality is more than exceptional service, it is a promise to create a future where people and places enrich one another.
Rosewood Foundation is the living expression of this belief: a bold commitment to creating lasting, transformative impact for both people and the planet.

The program is designed to:

1. Spotlight entrepreneurs building practical, scalable innovations that can drive meaningful change.

2. Connect these innovators with targeted industry resources including: potential funding and investment, networking with key business leaders, mentors and more.

Food and beverage is at the heart of the Rosewood experience. As the industry evolves, reducing waste, improving resource efficiency, and embracing circularity have become critical to building more sustainable operations. Rosewood Seeds is looking for startups developing practical solutions that can help transform how food, packaging, materials, and resources are managed across the hospitality industry

Why Rosewood Seeds?

The hospitality industry generates significant waste while facing increasing pressure to improve operational efficiency, strengthen supply chains, and reduce environmental impact.

Building on last year's theme of sustainability in food, Rosewood Seeds expands its focus to reducing waste across hospitality's food and beverage (F&B) value chain. This year's program seeks innovations that go beyond food waste to address packaging waste, single-use plastics, by-product utilisation, resource efficiency, and other waste streams that can help create more circular F&B operations.

Last year, we reviewed more than 100 startups developing innovative solutions across the food and beverage value chain. While many demonstrated strong potential, we also saw a common challenge: promising innovations often remain hyper-localised and lack the industry access needed to scale.

Recognizing the opportunity to further support these entrepreneurs by giving the visibility they deserve, Rosewood Seeds was created to bridge that gap. The program connects promising startups with hospitality operators, experienced mentors, investors, and strategic partners, helping practical innovations move closer to real-world implementation

What to Expect

Successful companies will gain access to:

Cash Prizes (in USD)
1st Prize: $10,000; 2nd Prize: $5,000; 3rd Prize: $3,000
Brand Spotlight
Spotlight from a leading global luxury hospitality brand
Real-time Engagement
Engagement and feedback from senior leaders of Rosewood Hotel Group
Industry Exposure
Exposure to Brinc and Rosewood Hotel Group’s partner network for potential pilot engagements or business support

Eligibility:

We're looking for ambitious startups building scalable solutions that can help shape the future of hospitality. Applicants should have:
Incorporated startup
Incorporated entity with minimum 2 full-time founders
Market-validated solution
Ideally with a product validated in the market (TRL 5+)
Scalable business model
Must have a scalable and defined business model with high growth potential
Operating stage
Company should be operating for more than 2 years but not more than 5 years

Applications Open:
August 10, 2026 – September 14, 2026

Pitch Day:
End of October, 2026

Apply Now

Submit your application outlining your solution and impact. Finalists present their solutions to our ecosystem partners on Pitch Day.

Meet the Coaches

Francisco SanabriaExecutive Chef,
Rosewood Villa Magna

Koji AkaboshiSenior Director,
Food & Beverage Excellence (AMER),
Rosewood Hotel Group

Richard HiltonDirector,
Food & Beverage Excellence
(APAC & Global),
Rosewood Hotel Group

Mehvesh Mumtaz Ahmed

Board Director and Vice President,
Rosewood Foundation, Impact and Sustainability, Global,
Rosewood Hotel Group
Rosewood Foundation is committed to revitalizing places by fostering a thriving circular economy that preserves the planet for future generations. Rosewood Seeds brings this to life by championing innovations and entrepreneurs with sustainable solutions.
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As we enter the fourth year of the program, we are sharpening our focus to reduce waste across hospitality's food & beverage value chain. We are continuing to partner with Brinc and Rosewood Hotel Group in actively seeking innovators whose solutions help minimize waste, improve resource efficiency and unlock new value at every stage. We are excited to welcome the next generation of entrepreneurs whose ideas have the potential to reshape food and beverage operations and create lasting environmental impact for generations to come.

About Rosewood Foundation

As Rosewood Hotel Group’s global corporate foundation, Rosewood Foundation shares the company’s desire to create a wider positive impact on the world. The foundation is committed to making the places we touch more open, equitable, and sustainable through our strategic pillars:

FAQs

Will I need to join Pitch Day in person?
Will Rosewood Seeds provide investment or pilot opportunities?
Is there a fee to apply?
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marketing@brinc.io

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