Rethinking Hospitality's Sustainable Future

Rosewood Seeds 2026 supports founders building practical technologies that reduce waste, improve operational resilience, and help shape a more sustainable future for the industry.

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A Global Platform for Hospitality Innovation

Powered by the Rosewood Foundation and delivered in partnership with Brinc, Rosewood Seeds connects early-stage startups with hospitality leaders, investors, and mentors to accelerate solutions addressing waste across the food and beverage value chain.

Selected startups receive funding opportunities, expert mentorship, industry exposure, and the opportunity to explore potential Proof of Concept (POC) collaborations within the Rosewood ecosystem.

Focus Areas

Sustainable Food Production

Building more resilient food systems through smarter production technologies.

Circular
Consumption

Extending resource value through waste reduction and circular innovation.

Zero-Waste Logistics & Distribution

Creating more efficient supply chains with less waste.

Why Rosewood Seeds?

As hospitality continues to evolve, innovative technologies are playing an increasingly important role in building more efficient, resilient, and sustainable operations.

Rosewood Seeds bridges the gap between promising startups and one of the world's leading hospitality brands, connecting founders with mentors, industry leaders, investors, and potential commercial opportunities to help accelerate real-world adoption of their solutions.

What Selected Startups Receive

Funding & Prizes

Support to accelerate product development and commercial growth.

Investor Access

Connect with investors and strategic ecosystem partners.

Expert Mentorship

Dedicated guidance from Brinc's global network of founders and operators.

Industry Exposure

Gain visibility among senior leaders across the Rosewood Hotel Group.

POC Opportunities

Explore potential collaborations within the Rosewood ecosystem.

Strategic Guidance

Learn from hospitality and sustainability experts.

Who Should Apply

Rosewood Seeds is designed for early-stage startups developing innovative solutions across

Food Waste Reduction

AgTech Innovation

Sustainable Packaging

Supply Chain Efficiency

Circular Economy

Waste & Resource Management

Eligibility:

Incorporated startup

Your company must be legally incorporated.

Market-validated solution

You have a working product with early validation.

2+ full-time founders

A dedicated team ready to scale.

Applications Deadline

September 14, 2026

Apply Now

Submit your application outlining your solution and impact. Pith Day on October 29, 2026.